Concept
Quanta
Marketing siteA launch-site concept for a technical product with a hard explanation problem — where the main design challenge is a sentence, not a layout.
- Positioning
- Editorial design
- Front-end engineering
Build
One page. One decision. Measured.
A landing page has a narrower job than a website: take specific traffic, address a specific objection, and convert. Everything else is noise.
Technology
- Next.js
- Edge hosting
- Privacy-conscious analytics
- Form and CRM integrations
The problem
What usually goes wrong
Paid traffic gets sent to a homepage, or to a page that repeats the campaign headline and then asks for a form fill without earning it.
Pages ship without instrumentation, so nobody can tell whether the copy, the offer or the traffic is the problem.
Our approach
What we do instead
We write the argument first — the objection sequence a visitor moves through — and design the page as that sequence.
Then we build it lean, instrument every meaningful event, and set it up so variants can be tested without a rebuild.
Capabilities
Offer and message testing
Conversion copywriting
Page and form design
Fast, lightweight builds
Event and funnel instrumentation
A/B variant structure
Lead routing into your stack
Deliverables
What you actually receive.
Scoped per engagement — this is the shape of it, not a fixed package.
01Message and objection map
02Page design across breakpoints
03Production build with form handling
04Analytics events and conversion goals
05Variant setup where testing is planned
Process
How this work runs.
Six stages, adapted to the shape of this particular engagement.
01
Frame
Define the audience, the offer and the single action.
02
Argue
Write the objection sequence before any layout exists.
03
Design
Shape the page around that sequence.
04
Build
Ship it lean and instrumented.
05
Measure
Watch real traffic and read the funnel.
06
Iterate
Change one variable at a time.
Related work
Where this shows up.
Internal concepts and prototypes that exercise this capability. Labelled, because they are not client engagements.
Yes. For landing pages the copy is the product — we would rather write it than inherit it.
Wherever you need them: your CRM, a spreadsheet, email, WhatsApp, or a small database we set up.
Related capabilities
Next step
Running traffic that is not converting?
Tell us the situation in a couple of sentences. We will come back with what we would do first, and whether we are the right people for it.