Concept
Northline
E-commerceA storefront concept for a considered-purchase catalogue, where the product page has to do the work a showroom used to.
- Commerce strategy
- Interface design
- Storefront engineering
Build
Websites that carry the weight of the business behind them.
Your website is usually the first serious impression a customer forms. It should load instantly, explain the business in one screen, and make the next step obvious.
Technology
- Next.js
- React
- Tailwind CSS
- Headless CMS
- Edge hosting
- Structured data
The problem
What usually goes wrong
Most business websites are assembled rather than designed. A theme gets chosen, content is poured in, and the structure is inherited from whoever built it last.
The result looks acceptable and performs badly: unclear positioning, slow pages, content nobody can update, and no relationship between what the site says and what the business sells.
Our approach
What we do instead
We start with the commercial question — who is arriving, what they need to believe, and what they should do next — and design the information architecture around that.
Then we build it as a real front-end: server-rendered, accessible, fast on a mid-range phone, with a content model your team can operate without calling us.
Capabilities
Positioning and message architecture
Information architecture and sitemap
Interface and visual system design
Responsive front-end engineering
CMS and content modelling
Core Web Vitals and performance budgets
Accessibility to WCAG 2.1 AA
Technical SEO foundations
Analytics and conversion instrumentation
Deliverables
What you actually receive.
Scoped per engagement — this is the shape of it, not a fixed package.
01Sitemap and page-level content plan
02Design system: type, colour, spacing, components
03Designed key templates and states
04Production front-end build
05CMS setup and editor handover
06Performance and accessibility report
07Deployment and analytics wiring
Process
How this work runs.
Six stages, adapted to the shape of this particular engagement.
01
Discover
Understand the business, the users and the constraint that actually matters.
02
Define
Turn ambiguity into a scoped direction — what gets built, and what does not.
03
Design
Structure the experience, then the interface and the visual system.
04
Build
Engineer the product, its integrations and its content model.
05
Launch
Deploy, instrument, test against real usage.
06
Evolve
Measure, improve and extend once reality has an opinion.
Related work
Where this shows up.
Internal concepts and prototypes that exercise this capability. Labelled, because they are not client engagements.
It depends on scope and how ready the content is. A focused marketing site is a matter of weeks; a large multi-language site with a full content model takes longer. We scope it properly before quoting a timeline.
Yes. We model content around how you actually work, and hand over with documentation. If you would rather not touch it, we can maintain it.
Often. If the brand is solid we extend it into a digital system. If it is holding the business back, we say so.
Related capabilities
Next step
Have a website that needs to work harder?
Tell us the situation in a couple of sentences. We will come back with what we would do first, and whether we are the right people for it.